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National Hispanic Foundation For The Arts Joins ASHA's Listen To Your Buds Campaign

(Rockville, MD - May 19, 2011)  

The National Hispanic Foundation for the Arts (NHFA), which advocates for Hispanic inclusion in the world of entertainment, is now collaborating with the American Speech-Language-Hearing Association (ASHA) on the latter's Listen To Your Buds campaign.

ASHA's campaign encourages young people to practice safe listening when they use personal audio technology. Safety messages about the importance of hearing protection and how to practice it are delivered through music and performing artists. The Buds campaign has put on "safe listening" concerts in performance halls and schools around the country, winning enthusiastic praise from educators and several national honors.

"We are very pleased to be working with the NHFA and to have the opportunity to benefit from its perspectives on and network within the Hispanic community," says ASHA 2011 President Paul R. Rao, PhD, CCC-SLP. "The Buds campaign has engaged the Hispanic community in the past, but we are confident that our new collaboration with NHFA will make future outreach stronger, more consistent, and better informed."

An ASHA-commissioned Zogby poll [PDF] of Hispanic high school students in the United States showed that a majority listen to personal audio technology at high volumes for extended periods—behavior that can lead to noise-induced hearing loss if it is prolonged enough. Meanwhile, a parallel poll of the Hispanic adult population reported similar results.

"We applaud ASHA for recognizing the need in the Hispanic community for the safety messages of the Buds campaign," NHFA Chairman Felix Sanchez says. "Good hearing is so important, but no more so than when one is in the performing arts or enjoying entertainment. At the same time, it is vital that all young people, Hispanic and non-Hispanic alike, protect their hearing for the sake of their futures, whether they are in the arts or another field."

About The National Hispanic Foundation For The Arts
NHFA is a 501(c)(3) non-profit founded in 1997 by actors Jimmy Smits, Sonia Braga, Esai Morales, Merel Julia, and Washington, DC, attorney Felix Sanchez to promote Latinos both in front of and behind the camera through graduate school scholarships and outreach programs at select universities with a direct pipeline into the entertainment and telecommunications industries. For information, visit

About the American Speech-Language-Hearing Association
ASHA ( is the national professional, scientific, and credentialing association for more than 145,000 audiologists, speech-language pathologists, and speech, language, and hearing scientists. Audiologists specialize in preventing and assessing hearing and balance disorders as well as providing audiologic treatment including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems including swallowing disorders.


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