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In 2008, ASHA implemented "ASHA's Strategic Pathway to Excellence." As part of the Pathway, ASHA developed new Vision, Mission, and Core Value statements, identified four "Pillars of Excellence" that focus ASHA's strategy, and sixteen Strategic Objectives that indicate what ASHA must do to be successful in providing value for its members.
For each of the Strategic Objectives, ASHA has identified Performance Measures and Targets that are used to track results in achieving the Strategic Objectives. Strategic Initiatives have been developed that are the priority projects that need to be implemented to ensure that the Strategic Objective outcome is achieved.
If ASHA's Pathway is going to be successful, it is important that the work of all Association entities (e.g. committees, boards, councils, special interest divisions, and National Office clusters and teams) be aligned with ASHA's Strategic Pathway. The work of these entities, including your committee/board, should support one or more of the sixteen Strategic Objectives included in ASHA's Pathway.
As an example, one Strategic Objective is to:
- "Improve Targeted Customization of Programs, Products, and Services"
- Work of committees and boards that are developing position statements, guidelines, or other products could be aligned with this Strategic Objective.
Another Strategic Objective is to:
- "Improve External Communication"
- Work of committees and boards that are developing ways to disseminate information to members about the Committee's products could be aligned with this strategic objective.
As the committee/board develops its work plan, its work should be aligned with ASHA's Strategic Pathway to Excellence. To ensure that the work of the committee/board is aligned with ASHA's Pathway, the following actions should be taken:
- Identify which one or more of the sixteen Strategic Objectives the committee's/board's work supports
- Develop the Committee's/Board's Strategic Objective and Outcome related to its work
- Identify a Performance Measure and Target that will indicate if the Strategic Objective is achieved
- Develop the Strategic Initiatives to be implemented to achieve the Committee's/Board's Strategic Objective.
Following these steps as the committee/board develops its work plan will align the work with ASHA's Pathway.
Stan Dublinske, ASHA's Senior Advisor for Planning is available to assist ASHA's committees and boards develop work plans that are aligned with ASHA's Strategic Pathway to Excellence. Stan may be contacted at sdublinske@asha.org.
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