ASHA Employment Advertising 

2009

• Circulation
• How to Place a Classified Ad in The ASHA Leader
• Deadlines
• The ASHA Leader Column Ad Rates
• Electronic Submission Requirements
• Acceptable Ad Formats 
• The ASHA Leader Employment Advertising specs

This award-winning, 4-color publication is provided as a member benefit. Published every 3 weeks, The ASHA Leader provides timely news articles and features on issues and trends affecting the speech-language pathology and audiology professions.

Circulation

Reaching more than 140,000*, The ASHA Leader offers advertisers the lowest cost per thousand readers of any speech-language-hearing publication. It's also very well-read, with more than 1/3 of members surveyed reporting that they read at least 75% of each issue.**

How to Place a Classified Ad in The ASHA Leader

To place your ad in The ASHA Leader e-mail your insertion order to Regina Gibson-Burtnick at RGibsonBurtnick@asha.org or Elaine Weisblatt at EWeisblatt@asha.org. Be sure to review the ASHA's Advertising Standards. Include the following information with your insertion order:

1. The issue dates your classified ad is to run
2. Contact name, mailing address, phone and fax numbers, and billing address, if different
3. Indicate the type of ad you would like to place (display or column)
4. If placing a column ad, include your ad copy
5. If placing a display ad, include the size and shape of the ad you'd like to place (Electronic art is required for display ads. See Electronic Submission Requirements section.)

Insertion orders may also be faxed to 301-296-8596.

Deadlines

All copy, cancellations, and corrections must be received in writing by 12:00 p.m. Eastern time on the deadline date. The ASHA Leader is published every 3 weeks on Tuesdays.

*All column ads must be received by 12:00 PM Eastern time on the closing date.

Column Ad Rates

Position Available ads (text ads listed by state)...$140 U.S./vertical column inch

1 inch = 8 lines
1 line = approx. 35 characters/line
Ads are priced in 1/4-inch (2-line) increments.
Minimum = 3/4-inch (6 lines).

To estimate the cost of your ad

• Count the number of characters and spaces and divide by 35 to get the approximate number of lines in your ad.
• Divide that number by 8 and round up to the next ¼ inch. This will give you the approximate number of inches. Multiply by $140.
• Alternatively, you can set your line length on your word processor for 35 characters or set your column at 2.4 column inches using 12-point type.

Example:

F-t Audiologist: Anywhere USA.
Start Sept 2009. Benefits include
sign-on bonus, health, dental, vac
plan. Great access to city. CCC.
Resume to Mary Jane Sunshine,
Happy Valley Hospital, 800
Sunnyside Dr, Anywhere USA.
Call human resources:
301-555-5555. AA/EOE.

This ad has 260 characters with spaces. The approximate number of lines is 7.42. Rounding up to the next ¼ inch equals 8 lines, or 1 column inch. Cost=$140.00.

Stand out from the crowd by using a logo!

Submit your camera-ready logo (no larger than 1 3/4" wide x 3/4" deep) no later than the day following the Column Ad Deadline.

Cost...$125 b/w; $300 color (per insertion).

Display Ads

Place a display ad to increase visibility. These ads must meet specific dimensions and require art. See details under Classified Display Ad Sizes. Send your display ad order by the Display Deadline and your art by the Art Deadline listed on the 2009 The ASHA Leader Career Section Deadlines and Issue Dates.

Electronic Submission Requirements for Display Ads

• Ads less than a full page require a border rule.
• ASHA does not float ads.
• ASHA is not responsible for corrections or missed deadlines.
• ASHA reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability.

Please provide:

• Labeled CD/disk with advertiser name, ad name, and publication
• Printout of items/files on CD/disk
• Contact color proof for ads with critical color (color reproduction is guaranteed only when a contact proof is supplied)
• Original Quark/Illustrator/InDesign files and high resolution PDF should be supplied.

Acceptable Ad Formats

Adobe Illustrator EPS (Macintosh preferred)

• Files may not contain transparency options.
• Output resolution must be no lower than 800 dpi.
• All imported images must be embedded.
• Select all text and create outlines in Illustrator, so screen and printer fonts are not required for processing.
• Save files as Postscript Level 3 EPS.
• Documents must be CMYK or grayscale.

QuarkXPress 6.5 and Adobe InDesign for Macintosh

• Be sure to supply all the elements that went into the files: all fonts, art files (vector EPS, fonts as outlines, and high-resolution CMYK or grayscale or bitmap EPS images). Images should have a resolution no lower than 300 dpi. Bitmap files should have a resolution no lower than 1200 dpi.
• Custom effects should be applied prior to importing a graphic into the page layout program. Do not use third-party Xtensions (Xpress). Use the correct Adobe Type 1 or open type fonts; do not use TrueType fonts.
• Do not embed graphics files into InDesign page layout files.
• Supply a directory for all files copied to the transfer media plus composite lasers for each page and color references for all line art, and color images placed into the files (a single-page SWOP-calibrated file is recommended).

Adobe Acrobat PDF

• Print your finished ad layout to a PostScript file using LaserWriter Print Driver 8.6 or higher. Color ads should be printed as composite color. Black and white ads should be printed as grayscale.
• It is very important that you build your ad to the correct size. PDF files cannot be enlarged.
• Can make PDF from InDesign with preset.
• All fonts must be embedded or converted to outlines. To do this, you must have all of the fonts used in your digital files available and running correctly when you create your PDF.
• Do not assign menu styles to text objects in your file.
• Convert all graphics and images to CMYK.
• Do not save files using JPEG or LZW compression.
• Do not use DCS files to create pages that will be converted to PDF.

Clinical and Technical Requirements
Please refer to the Clinical and Technical Requirements page. Only ads meeting ASHA's clinical and technical requirements will be published.

Camera-Ready Art (CRA) or Film Mechanical Requirements
All advertising submitted as CRA or film will be charged a processing fee of $25 per b/w ad and $100 per 4-color ad. Film negatives must be right-reading and emulsion down. All ads must include an accurate positive proof.

The ASHA Leader Specs

Trim Size: 10 3/4" x 12”
Full Page Bleed Film Size:11 ¼” x 12 ½”
Printing Method:Web
Paper/Stock: Coated
Line Screen: 133
Binding: Saddle-stitched
Placement Policy: Interspersed

Questions? Call Regina Gibson-Burtnick or Elaine Weisblatt
800-997-4237 (Advertising-related questions only via the 800 number)

Mail art to:

The ASHA Leader Classifieds
2200 Research Boulevard #210
Rockville, MD 20850-3289

Cancellations

No cancellation will be accepted after the closing date (see deadline dates). Failure to notify of cancellation in writing by the deadline date will result in the advertiser's being invoiced for the full insertion.

Payment

Payment is due 30 days after the invoice date. ASHA reserves the right to withhold further advertising space if an account is past due. If an account becomes past due, future orders will only be accepted after the balance due and prepayment for any new ads are received.

Discount

15% commission allowed for display ads to recognized ad agencies.

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