Connect to Your Market The ASHA Leader connects you with the largest audience of customers and prospects in the market. ASHA members are clinical service providers who provide direct service to clients and patients. Every day, they make recommendations and have an opportunity to specify your product or service.
|
48% (or 64,800) of
ASHA professionals
find out about new
professional products
by reading ads in
The ASHA Leader. |
Distributed 16 times per year, The ASHA Leader delivers award-winning, comprehensive coverage of professional topics and news; in-depth feature articles; informative columns; news about how ASHA is working on members' behalf; classifieds/job opportunities; buyers guides; and much more.
Buyers Guides
Six times a year, The ASHA Leader gives you another chance to connect with potential customers in special Buyers Guides. Readers find the Buyers Guides invaluable when making purchasing decisions and typically take action after reading them—from simply sharing information with colleagues to visiting an advertiser's Web site.
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82% of readers find
ASHA publications
valuable when making
purchasing decisions. | This years guides include: Speech, Language and Swallowing Assessment Products; Early Intervention Products; Speech, Language and Swallowing Treatment Products; Augmentative and Alternative Communication Products; School-Related Products; and Products related to Professional Education.
Circulation
Reaching 140,000 speech-language pathologists; audiologists; speech, language, and hearing scientists; students in speech, language, and hearing; and subscribers biweekly, The ASHA Leader is the official house organ of the American Speech-Language-Hearing Association.
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65% (or 88,000) of
ASHA professionals
have read at least
three out of the last
four issues of
The ASHA Leader. |
Contact Your ASHA Advertising Rep
Recruitment/Classified Advertising
ASHA's Recruitment Package provides great exposure for your job opportunity. Access to resumes comes at no extra charge when you post your ad on ASHA's Online Career Center. With more than 10,000 visitors per month, this is a compelling opportunity.
Reach 135,000 readers when you post an ad in The ASHA Leader, which offers advertisers the lowest cost per thousand readers of any speech-language-hearing publication. More than one third of members report that they read The ASHA Leader faithfully. Find recruitment advertising rates and deadlines on the ASHA Web site or call 800-997-4237. Here are our classified rates and deadlines for The ASHA Leader.
2008 Display/Product/Service Advertising Rates
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1x |
4x |
8x |
12x |
16x |
Add 4-Color |
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| Two-Page Spread |
$9,371 |
$9,090 |
$8,810 |
$8,528 |
$8,247 |
$2,000 |
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|
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|
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| Full Page |
$4,774 |
$4,631 |
$4,488 |
$4,344 |
$4,201 |
$1,000 |
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| 1/2 Page Island |
$3,082 |
$2,989 |
$2,896 |
$2,804 |
$2,712 |
$1,000 |
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| 1/2 Page |
$2,751 |
$2,668 |
$2,585 |
$2,503 |
$2,421 |
$1,000 |
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| 1/3 Page |
$1,649 |
$1,599 |
$1,549 |
$1,499 |
$1,451 |
$750 |
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| 1/4 Page |
$1,213 |
$1,176 |
$1,140 |
$1,104 |
$1,067 |
$750 |
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| 1/5 Page |
$992 |
$963 |
$932 |
$903 |
$874 |
$500 |
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| 1/8 Page |
$827 |
$802 |
$777 |
$753 |
$728 |
$500 |
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| 1/12 Page |
$607 |
$589 |
$570 |
$552 |
$533 |
$500 |
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Special Positioning (Four-color only)
Cover 2: Add 30%
Cover 4: Add 50%
BRCs: $1,600 with purchas of ad space.
Discounts
15% Agency Discount to recognized agencies.
15% Nonprofit Organization (Federal Tax ID # required).
Where nonprofit discount applies, agency commission will not apply. Discounts on space rate only.
| Ad Sizes |
|
Width |
x |
Depth |
| Full Page |
9 5/8" |
x |
10 7/8" |
| 1/2 Page Island |
6 3/8" |
x |
7 1/4" |
| 1/2 Page Horizontal |
9 5/8" |
x |
5" |
| 1/2 Page Vertical |
4 3/4" |
x |
10 1/4" |
| 1/3 Page Island |
4 3/4" |
x |
7 1/4" |
| 1/3 Page Horizontal |
6 3/8" |
x |
5" |
| 1/4 Page |
4 3/4" |
x |
5" |
| 1/5 Page |
6 3/8" |
x |
3" |
| 1/8 Page |
4 3/4" |
x |
3" |
| 1/12 Page |
3" |
x |
3" |
Electronic Submission Requirements
- Ads less than a full page require a border rule.
- ASHA does not float ads.
- ASHA reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability.
All advertising must be submitted electronically.
Please provide:
- Labeled CD/disk with advertiser name, ad name, and publication
- Printout of items/files on CD/disk
- Contact color proof for ads with critical color (color reproduction is guaranteed only when a contact proof is supplied)
- Original Quark/Illustrator/InDesign files and high resolution PDF should be supplied
Acceptable Ad Formats
Adobe Illustrator EPS (Macintosh preferred)
- Files may not contain transparency options.
- Output resolution must be no lower than 800 dpi.
- All imported images must be embedded.
- Select all text and create outlines in Illustrator, so screen and printer fonts are not required for processing.
- Save files as Postscript Level 3 EPS.
- Documetns must be CMYK or grayscale.
QuarkXPress 6.5 and Adobe InDesign for Macintosh
- Be sure to supply all the elements that went into the files: all fonts, art files (vector EPS, fonts as outlines, and high-resolution CMYK or grayscale or bitmap EPS images). Images should have a resolution no lower than 300 dpi. Bitmap files should have a resolution no lower than 1200 dpi.
- Custom effects should be applied prior to importing a graphic into the page layout program. Do not use third-party Xtensions (Xpress). Use the correct Adobe Type 1 or open type fonts; do not use TrueType fonts.
- Do not embed graphics files into InDesign page layout files.
- Supply a directory for all files copied to the transfer media plus composite lasers for each page and color references for all line art, and color images placed into the files (a single-page SWOP-calibrated file is recommended).
Adobe Acrobat PDF
- Print your finished ad layout to a PostScript file using LaserWriter Print Driver 8.6 or higher. Color ads should be printed as composite color. Black and white ads should be printed as grayscale.
- It is very important that you build your ad to the correct size. PDF files cannot be enlarged.
- Can make PDF from InDesign with preset.
- All fonts must be embedded or converted to outlines. To do this, you must have all of the fonts used in your digital files available and running correctly when you create your PDF.
- Do not assign menu styles to text objects in your file.
- Convert all graphics and images to CMYK.
- Do not save files using JPEG or LZW compression.
- Do not use DCS files to create pages that will be converted to PDF.
Clinical and Technical Requirements
Please refer to the Clinical and Technical Requirements page.
Camera-Ready Art (CRA) or Film Mechanical Requirements
All advertising submitted as CRA or film will be charged a processing fee of $25 per b/w ad and $100 per 4-color ad. Film negatives must be right-reading and emulsion down. All ads must include an accurate positive proof.
Send your electronic artwork to:
Ascend Media
Attn: ASHA Leader
7015 College Blvd
Overland Park, KS 66211
Files smaller than 2 MB may be submitted via e-mail to ads@ascendmedia.com.
A hard copy proof is required; for b/w ads fax a proof to 913-469-1126.
Color accurate proofs should be submitted via mail.
For questions regarding ad material requirements contact:
Sherry Dalton
800-445-4577
913-469-1110, ext. 1423
sdalton@ascendmedia.com
The ASHA Leader Specs
Trim Size: 10 3/4" x 12"
Full Page Bleed Size: 11 ¼" x 12 ½"
Printing Method: Web
Paper/Stock: Coated
Line Screen: 133
Binding: Saddle-stitched
Placement Policy: Interspersed
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