Vision
Making effective communication, a human right, accessible and achievable for all.
Mission
Empowering and supporting speech-language pathologists, audiologists, and speech, language, and hearing scientists by:
- Advocating on behalf of persons with communication and related disorders
- Advancing communication science
- Promoting effective human communication
Strategic Themes - "Pillars of Excellence"
ASHA's Core Values
- Excellence
- Integrity
- Diversity
- Committment
- Responsive
- Member-centric
- Research-based
| Strategic Themes are the main focus areas of the Association's strategy and the key areas in which the Association must excel in order to achieve its vision, mission, and strategy. Following are ASHA's four strategic themes:
- Two Professions, One Discipline
- Scientifically Based Professional Practices
- Advocacy
- The Member Experience
Strategic Objectives
Strategic Objectives define the Association's strategic intent. Strategic Objectives are action-oriented statements of what must be done to be successful. Following are the Strategic Objectives and associated outcomes identified for ASHA's Strategic Pathway to Excellence:
- Enhance Member Satisfaction
- Enhance Effectiveness Across Professions and Settings
- Increase Reimbursement and Funding
- Increase Research Commitment
- Increase the Number, Diversity, and Cultural Competence of the Membership
- Increase Grassroots Advocacy by Members, Consumers, and Stakeholders
- Increase Active Involvement of Members
- Enhance Financial Stewardship
- Strengthen Revenue Streams
- Improve the Science Base
- Improve External Communication
- Improve Data Collection and Decision-Making
- Improve Targeted Customization of Programs, Products, and Services
- Increase Knowledge and Internal Communications
- Improve Technology and Infrastructure
- Expand Strategic Relationships
For additional information related to ASHA's Strategic Pathway to Excellence, please contact Stan Dublinske, Senior Advisor for Planning at sdublinske@asha.org.
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